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The Ask
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Not a Weggie ...Yet!
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Store Weggie
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Online Weggie
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Archetypes
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Roadmap & Principles
For this case study, my primary focus is on the Design Groundwork, the Lift and Shift, and the Enhancement phases, where I joined the project as a visual designer—initially in a support role and later leading the design of some features and sub-experiences.
DISCOVERY & DEFINITION
Collaborating with the client to uncover business needs, analyze consumer insights, and define strategic objectives, which led to a prioritized roadmap focusing on critical areas before enhancement features.
Understanding Needs and Mapping the Vision
DESIGN GROUNDWORK
Setting Ourselves Up for Success
Assessing the available assets and resources to begin laying the foundation for Wegmans' design system.
LIFT-AND-SHIFT PHASE
Refining Key Experiences
Focusing on improving key areas of each feature and experience, guided by consumer insights and best practices.
ENHACEMENT PHASE
Maximizing User Impact
Exploring both new and existing features to further elevate the user experience and enhance their satisfaction.
PRODUCTION & QA
Unveiling The Unwritten Rules Project to The World
Harnessing the power of social media, news channels, word of mouth, and more to cultivate awareness about our initiative.
DEPLOYMENT & TRACKING
Unveiling The Unwritten Rules Project to The World
Harnessing the power of social media, news channels, word of mouth, and more to cultivate awareness about our initiative.
Client Requirements
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